• Economy -> Consumer and Marketing

• 0 Comment

What are the key differences between traditional marketing and viral marketing?

Brandin Tansly

Well, dude, traditional marketing and viral marketing are like night and day. The former is all about pushing your product or service in people's faces through TV commercials, billboards, and other advertising channels. It's old school, and it's definitely not as effective as it used to be. On the other hand, viral marketing is all about creating buzz and getting people talking about your brand.

One of the main differences between traditional and viral marketing is the way they reach their audience. Traditional marketing relies on interrupting people's daily lives with ads, whether they like it or not. Viral marketing, on the other hand, aims to create content that people want to share with their friends and family. This has led to some pretty wild stats - did you know that the average person shares a viral video 12 times more than a regular ad? That's crazy!

Another difference between these two marketing styles is their level of control. In traditional marketing, the company is in complete control of the message and how it's delivered. With viral marketing, though, it's all about relinquishing control and letting the audience take over. By creating something that's so shareable, the brand can trust that the message will get out there in the way they intended.

One thing to keep in mind is that viral marketing isn't just something that happens by chance. Brands have to work hard to create content that's truly shareable. That means creating things that are funny, interesting, or emotionally charged. It takes a lot more effort than just throwing an ad up on a billboard or TV screen, but the payoff can be huge.

Overall, it's clear that viral marketing has a ton of advantages over traditional marketing. It's more engaging, more shareable, and can lead to way more exposure for your brand. Plus, it's just a lot more fun to create content that's designed to go viral than it is to create generic ads. So, get out there and start brainstorming!