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How do big companies use viral marketing to stay relevant and engage younger consumers?

Alvin Sweetnam

Well, first of all, let me say that viral marketing is a pretty powerful tool that big companies use to engage with their audiences and stay relevant in today's highly competitive market. And, it's no surprise that they are targeting younger consumers, since they are the ones that are most active on social media and are always looking for something interesting and exciting.

One way big companies use viral marketing is by creating catchy and entertaining content that will get shared across different social media platforms. This can be anything from funny videos, memes, quizzes, or even challenges that people can participate in and share with their friends. The key to making this work is to make the content relatable, engaging, and easy to share. Companies like Coca-Cola, Nike, and Pepsi have all done an excellent job of creating viral content that resonates with young audiences.

Another way companies use viral marketing is by leveraging influencers, who have large followings on social media. These influencers can be anyone from Instagram models, YouTube stars, or famous athletes. Companies will partner with these influencers to promote their products or services, often in a way that doesn't feel like a blatant advertisement. This approach works because consumers trust these influencers and are more likely to buy or engage with a product that is endorsed by someone they follow and admire.

Big companies are also using platforms like TikTok to reach younger audiences. TikTok is a short-form video app that has taken the world by storm, and companies have taken notice of its popularity. Brands like Chipotle, Nike, and the NBA have all created campaigns on TikTok that are designed to engage and entertain younger audiences. Brands can create their own channels on TikTok, run hashtag challenges, or work with TikTok influencers to promote their products.

Finally, big companies are using social media to create immersive experiences for their customers. Brands like Ikea and Disney have created virtual experiences that allow customers to explore their products or theme parks from the comfort of their own home. These experiences are designed to be highly engaging and interactive, where customers can participate in challenges or games, unlock exclusive content, and even win prizes.

In conclusion, big companies are using viral marketing to stay relevant and engage younger consumers by creating engaging content that gets shared online, leveraging influencers, using platforms like TikTok, and creating immersive experiences on social media. The key to success with viral marketing is to create content that is entertaining, relatable, and shareable. When done right, viral marketing can be a powerful way to connect with customers and build brand loyalty.