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What is the direction that Netflix is taking with its original TV programming?

Price O'Cannon

Netflix is taking a very deliberate and strategic approach to its original TV programming, guided by a deep understanding of its audience and the broader media landscape. In recent years, the company has significantly increased its investment in original content, driven by a desire to create a differentiated offering that can attract and retain subscribers.

One of the key directions that Netflix is taking with its original TV programming is an emphasis on quality over quantity. While the company is still committed to producing a large volume of content, it is focusing on developing shows and movies that are highly engaging, artistically impressive, and critically acclaimed. This approach is exemplified by shows like Stranger Things, The Crown, and Narcos, all of which have received widespread praise for their storytelling, production values, and performances.

Another major direction for Netflix's original TV programming is a focus on global appeal. The company is looking to create shows that resonate with audiences around the world, rather than just in specific geographic markets. This approach is driven by the fact that Netflix is now available in over 190 countries, and the company wants to create shows that can be enjoyed by users in every part of the world. To achieve this goal, Netflix has been investing in international co-productions, partnerships with local production companies, and the development of shows that explore diverse cultures and perspectives.

In addition to quality and global appeal, Netflix's original TV programming is also focused on a number of other important directions. One is fostering strong relationships with producers, directors, writers, and actors, by providing them with creative freedom, financial resources, and a supportive working environment. Another is using data and analytics to inform the development and production of content, helping to ensure that shows are tailored to the preferences and habits of Netflix's user base.

Overall, the direction that Netflix is taking with its original TV programming is a highly strategic and ambitious one, driven by a desire to create a differentiated and compelling offering that can compete in a highly competitive media landscape. By focusing on quality, global appeal, strong relationships, and data-driven decision-making, Netflix is positioning itself as a leader in the industry, and a force to be reckoned with in the years to come.