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How are traditional TV networks and providers responding to the rise of Netflix?

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How are traditional TV networks and providers responding to the rise of Netflix?

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Susannah Scocroft

Hey friend!

I think that the traditional TV network and provider industry is definitely feeling the impact of the rise of Netflix in a big way. Over the past few years, we've seen a huge shift in terms of how people consume entertainment, with many people replacing their traditional cable TV packages with online streaming services like Netflix.

So how are the traditional TV networks and providers responding to this trend? Well, I think it's safe to say that they're feeling the heat and are struggling to adapt to the new landscape. One of the main ways that they're trying to stay relevant is by launching their own streaming services to rival Netflix.

For example, most of the major networks and cable channels now have their own online streaming services, like HBO Now, CBS All Access, and Showtime Anytime. These services typically offer access to the network's shows and programming, as well as some original content that's exclusive to the service. They're also often available at a lower cost than a traditional cable package.

Another way that traditional TV networks are trying to stay relevant is by partnering with streaming services like Netflix. For example, Netflix has licensed a number of popular network shows in recent years, like Friends and The Office, to offer their subscribers a wider range of content. This allows the networks to make some additional revenue from their older shows, while still reaching a new audience through Netflix's vast subscriber base.

Additionally, some TV networks are also starting to offer "skinny bundle" packages that offer a limited selection of channels for a lower cost. These packages are designed to appeal to people who are looking for a more affordable alternative to a traditional cable package, but still want access to some of their favorite shows.

Despite these efforts, I think it's fair to say that traditional TV networks and providers are still struggling to keep up with the changing landscape of entertainment. With the rise of Netflix and other online streaming services, many people are starting to question the value of a traditional cable subscription. It will be interesting to see how the industry continues to evolve over the coming years, and whether or not these efforts will be enough to keep up with the changing tastes and expectations of consumers.

Overall, I think that the rise of Netflix has been a real game-changer for the entertainment industry, and has forced traditional TV networks and providers to adapt in new ways. While some of these efforts have been successful, it's clear that the industry still has a long way to go before they can fully catch up to the pace of technological change that's sweeping through the world of entertainment.

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