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Why do some people consider graphic design an art and others see it as more of a commercial pursuit?

Alston Luc

Hey there!

That's a great question you've asked. As a graphic designer myself, I can tell you that the answer is quite complex and varies from person to person. Some people see graphic design as an art form because it involves a lot of creativity and imagination. Designers often have to think outside the box to come up with unique concepts and designs that are visually appealing and effective at the same time.

On the other hand, some people see graphic design as more of a commercial pursuit because it is often used to sell products or services. Companies hire graphic designers to create logos, marketing materials, and advertisements to promote their brand and products. In this context, the focus is on creating designs that are persuasive and can generate sales. In this sense, it can be seen as a more commercial pursuit.

However, it's important to note that these two perspectives are not mutually exclusive. As a designer, it's possible to work on both artistic and commercial projects. In fact, many designers strive to strike a balance between creativity and practicality in their work.

One reason why some people view graphic design as a commercial pursuit is because it has a direct impact on sales and revenue. Good design can help a company increase its market share, attract more customers, and stand out from its competitors. As a result, graphic design has become an essential part of modern marketing and advertising.

Another reason why people might view graphic design more as a commercial pursuit is because it often involves working with clients who have specific goals and needs. Designers have to be able to communicate effectively with their clients and work within their constraints. This can sometimes mean sacrificing artistic freedom in favor of meeting a client's demands.

That being said, many designers still see their work as a form of art. They view design as a medium through which they can express their creativity and communicate their ideas to the world. They might approach a project with a more artistic mindset, focusing on aesthetics and visual impact rather than sales or results.

In conclusion, whether someone views graphic design as an art or a commercial pursuit depends on their perspective. While some people may see it solely as a way to make money, others view it as a platform for creativity and self-expression. Ultimately, it's up to each designer to decide where they fall on this spectrum and how they want to approach their work.

Hope this answer helps you understand the complicated nature of graphic design!

Cheers,