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How has the skateboarding industry grown and developed over the years?

Jaslyn Thwaites

As a dedicated member of the skateboarding community, I can confidently say that the industry has experienced some major ups and downs over the years. From its humble origins as a street sport to its current status as a multi-billion dollar industry, skateboarding has come a long way.

The early days of skateboarding were characterized by wooden boards, metal wheels, and homemade ramps. It was a fringe activity, enjoyed by a small group of daredevils who were drawn to its rebellious spirit and community of outcasts. However, as the sport began to gain popularity, more and more entrepreneurs saw the opportunity to turn it into a profitable venture. Companies such as Powell Peralta and NHS emerged, producing high-quality skateboards and catering to a growing market of young riders.

As the 80s rolled around, skateboarding experienced a boom in popularity. With the arrival of new skateparks and the rise of professional skaters such as Tony Hawk and Steve Caballero, the sport began to reach new heights of mainstream recognition. Skateboarding was now seen as a legitimate athletic pursuit, and companies scrambled to cash in on the trend. Skateboard brands began to expand their offerings, branching out into clothing, shoes, and accessories. The result was an explosion in skate culture that influenced fashion, music, and art.

The 90s saw a shift in the skateboarding industry. With the advent of the X-Games and the emergence of more extreme sports like BMX and snowboarding, skateboarding found itself competing for attention and resources. Skate companies began to adapt, shifting their focus towards younger riders and emphasizing the importance of style and individuality in their branding. They also began to experiment with new shapes and materials, producing boards that were faster, lighter, and more versatile.

As the new millennium approached, skateboarding faced yet another challenge: the rise of the internet. With the explosion of online media, skateboarding videos and competitions became more accessible than ever. Skaters could now share their tricks and stunts with the world, forming an online community that transcended geographical boundaries. This online exposure brought new opportunities for skateboarding, with more brands and events emerging to cater to the international market.

Today, the skateboarding industry remains as vibrant and influential as ever. From the rise of skater-owned companies to the inclusion of skateboarding in the 2020 Olympics, the sport continues to break new boundaries and inspire generations of riders. As an avid skateboarder myself, it is inspiring to see how far this sport has come, and I can't wait to see where it goes next!