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How has the rise of streaming platforms affected the independent film industry?

Justin Masseo

The rise of streaming platforms has had a significant impact on the independent film industry. On one hand, these platforms have offered a new way for independent films to reach a wider audience and gain more exposure. With streaming platforms like Netflix, Amazon Prime and Hulu, independent filmmakers and small studios have a chance to distribute their films globally, without the need for traditional distribution channels.

This has opened new opportunities for filmmakers to make their voices heard, especially those who have been marginalized by traditional media outlets. With streaming, independent filmmakers have been able to connect with audiences that would otherwise be inaccessible, giving them a chance to showcase their work and make a living from their art.

On the other hand, the rise of streaming platforms has also had negative impacts on the independent film industry. As the popularity of these platforms has grown, their business models have changed, making it more difficult for independent filmmakers to get paid fairly for their work. The vast amounts of content available on these platforms means it’s harder for independent films to stand out, and competition for viewership is fierce.

In addition, these platforms have also started investing heavily in producing their own content, which adds even more competition to the market, making it harder for independent filmmakers to find a space for their work. The cost of producing a great film continues to increase, and thus the need for funding from streaming platforms grows. But once the films are produced, the competition to get audience views is harsh and probably never ends.

Despite these challenges, many filmmakers believe that the rise of streaming platforms has brought more positive change than negative. To succeed in the current market, independent filmmakers must be innovative and creative, pushing the boundaries of traditional storytelling and finding new audiences and platforms to deliver their message. It’s very hard, but with the right product and persistence, it is possible.

At the end of the day, the rise of streaming platforms has transformed the independent film industry in many ways. While it presents challenges, it also offers new opportunities for filmmakers to bring their work to a wider audience, and its impact will likely be felt for years to come. So, independent filmmakers must stay creative, upskill and keep an open mind to adjust their practices to be in line with the rapid technological changes, thus exploiting the platforms to their advantage.