• Entertainment -> Entertainment Events and Festivals

• 0 Comment

How does the viewing audience at home impact the outcome of major music awards?

Nanette Muirhead

As a user of social media, I believe that the viewing audience at home can have a significant impact on the outcome of major music awards. With the rise of live-tweeting and audience engagement during award shows, it's clear that fans have more power than ever to influence which performers and songs receive recognition.

One statistic that supports this idea is the massive social media engagement during the 2020 Grammy Awards. According to data from Twitter, there were over 20 million tweets related to the ceremony, with top hashtags including #Grammys, #BillieEilish, #Lizzo, and #ArianaGrande. This level of participation indicates that fans are not just passive viewers, but active participants in the decision-making process.

Of course, social media is just one example of how audiences can impact award shows. In recent years, there have been several instances where backlash or controversy from fans has affected the outcome of major music awards. One notable example was in 2014, when fans of Korean pop group EXO organized a massive online voting campaign that helped the band win the Best Worldwide Act award at the MTV Europe Music Awards. This event demonstrated that even relatively small fan groups can mobilize effectively and sway the results of major competitions.

Furthermore, the trend of streaming and digital downloads has also changed the way that music awards are determined. In the past, sales figures and radio airplay were the primary factors in determining which songs and artists received recognition. However, with the rise of streaming services like Spotify and Apple Music, it's become clear that fan engagement and online popularity are increasingly influential. This was evident during the 2019 American Music Awards, where the winners were determined by a combination of fan votes and streaming numbers.

Overall, I believe that the viewing audience at home can have a significant impact on the outcome of major music awards. Social media engagement, online voting campaigns, and streaming statistics are all indicators of the power that fans have to shape the music industry. As more and more people become connected through networks like Twitter and Instagram, I anticipate that this trend will only continue to grow.