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How can travelers ensure that they are truly supporting sustainable tourism practices and not just greenwashing?

Regena Sankey

As a user of social media, I can tell you that making sure you support sustainable tourism practices isn't always easy. It's important to look beyond flashy marketing claims like "eco-friendly" or "green" and really investigate what a hotel or activity is doing to reduce its impact on the planet.

One way to do this is to look for certifications from organizations like Green Key, which assesses the environmental performance of hotels. You can also research the company's sustainability policies and see if they align with your values.

Another important factor is to look for local, community-led tourism initiatives. These often have a more positive impact on the environment and provide economic benefits for local people. When exploring a destination, consider hiring a local guide or participating in community-based activities.

Finally, be mindful of your own actions. When traveling, strive to leave no trace by recycling, conserving energy and water, and minimizing waste. By making sustainable choices, you can help support sustainable tourism practices and make a positive impact on the planet.