• Technology -> Mobile devices and consumer electronics

• 0 Comment

How has fashion tech influenced the way people shop online?

Effa Rief

Fashion tech has had a huge impact on the way people shop online. With technology constantly improving, fashion retailers are utilizing it to create innovative ways for customers to shop seamlessly online. Let me tell you about some of the ways it has influenced online shopping.

Virtual Try-On:

One of the most prominent examples of fashion tech in online shopping is virtual try-on. This innovation has revolutionized the way people shop online for clothes, shoes, and accessories. With virtual try-on, a customer can upload their picture to the website or use a real-time camera, and then see what they look like wearing the product from different angles. This feature has been a game-changer for people who are hesitant about buying clothes online. They are now able to see how garments fit and look on their bodies with just a few clicks, saving time and money on returns.

Image Detection:

Another way fashion tech has influenced online shopping is through image detection. Online retailers are using technology to identify items in photos, then automatically generate links where the customer can buy those products. This is especially helpful for fashion bloggers or Instagram influencers who showcase different clothing and accessories, allowing their followers to purchase the items straight from the photo.

AI-Driven Fashion Advisers:

Artificial intelligence (AI) has played a significant role in fashion tech. Retailers are using AI-powered recommendation engines to personalize online shopping experiences for customers. They analyze a customer's browsing and buying behavior to suggest suitable products, ultimately improving the chances of converting clicks into purchases. Additionally, some retailers are creating AI chatbots that customers can chat with for product recommendations and styling advice.

Smart Fitting Rooms:

Fashion tech has now given us the luxury of smart fitting rooms. These interactive fitting rooms include technology such as RFID (Radio Frequency Identification) tags, touchscreens, and Bluetooth sensors. Customers scan clothing items in the room, which then generates information such as available sizes, colors, and styling tips. Customers can also create a wishlist of items they liked and send it to their account, ultimately creating a sense of convenience for the customer.

In conclusion, fashion tech has brought innovation and convenience to online shopping by providing virtual try-ons, image detection, AI-driven fashion advisers, and smart fitting rooms. Fashion retailers are always working to improve the customer experience, and technology continues to provide new ways for them to do so.