• Technology -> Mobile devices and consumer electronics

• 0 Comment

What role will augmented reality play in the future of social media and entertainment?

Vergil McGrady

Augmented reality (AR) has the potential to revolutionize the landscape of social media and entertainment. It allows us to enhance the real world and blend it with digital content. In the coming years, AR is expected to become an essential feature in social media platforms and a significant disruptor in the entertainment industry.

In social media, AR is ideally suited to enhance user engagement. It can transform the way we consume and interact with content. AR filters on Snapchat and Instagram are already popular among users, and it's an impressive demonstration of what AR can offer. In a few years, every social media platform might have AR filters, which can be used to create customized content for users. For instance, AR filters can be used to create character-based filters that users can use to create short videos. AR-enabled games are also a promising arena, and they can transform the way we interact with social media. Gamified social media is a type of Facebook augmented reality game that allows users to play games with their friends and post updates on social media.

In the future, AR is also expected to play a significant role in the entertainment industry. AR can give us a new level of immersion in movies, music videos, and games. For instance, AR can give us the ability to interact more deeply with a movie or music video. By overlaying added content to real-world locations, we can explore the video content more in-depth and interact with characters in real-time. It would be like watching a movie in 3D, but everything is in real life, and you can interact with it. AR games are an area that shows promise, especially with the recent release of Pokemon Go. Instead of playing games on screen, AR games can transform the real world into a gaming arena.

AR can also be used to enhance live events, making them more engaging for viewers. For example, live concerts, sporting events, and theater shows can use AR to overlay additional content to the venue to enhance the viewer's perceptions of the event. AR has the capability to transform the way we participate in live events, particularly during this time of social distancing, and create interactive and exceptional experiences.

In conclusion, augmented reality is the future of social media and entertainment. AR has the potential to transform how we interact with content and the world around us. The benefits of AR are enormous, and some of them include increased user engagement, enhanced interactivity, and greater immersion in content. As AR technology advances, we can expect social media platforms, the entertainment industry, and other sectors to leverage its capabilities to enhance the user experience. AR is no longer a futuristic concept, but it's becoming more and more of a reality than ever before.