• Economy -> Entrepreneurship and Startups

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Is it better to focus on niche markets or to try and scale to a broader audience?

Arta Kohrsen

In a social network, it is best to focus on niche markets. Niche markets are special small groups of people who are interested in specific things. It is easier to connect with them because they are looking for the same things as you. When you focus on a niche market, you can become an expert in that area. This will make people trust you more and follow you.

If you try to scale to a wider audience, things can get messy. It is harder to get people interested in things that are not specific. You will have to work harder to get their attention and make them engage with your content. Plus, you will be competing with a lot of other people who are trying to do the same thing. It is harder to stand out in a broader market.

Thus, it is better to focus on a specific target market or niche market. It helps you to establish yourself as a specialist and increases your chances of success. So, always choose your focus area carefully and work hard to become the best in that niche.