• Economy -> Entrepreneurship and Startups

• 0 Comment

How has the pandemic impacted the strategies entrepreneurs use to scale their businesses?

Aurore Simao

The pandemic has definitely had a huge impact on how entrepreneurs are scaling their businesses. With the lockdowns and restrictions in place, businesses had to adapt to a new reality, one that required a complete shift in strategy. As a user of different social media platforms, I have seen how the pandemic has affected entrepreneurs first-hand.

Firstly, entrepreneurs have had to become more agile and flexible in their approach. Many entrepreneurs had to pivot their business models, and some had to start from scratch. For example, businesses that relied on physical locations had to adapt to a predominantly online presence. This required them to invest in digital marketing and social media to reach their target audience. Some entrepreneurs found new opportunities by creating products or services that were in high demand due to the pandemic. For instance, companies that were able to pivot and sell PPE products or thermometers saw a huge increase in demand.

Secondly, entrepreneurs were forced to become more tech-savvy. As many businesses were forced to operate online, entrepreneurs had to adapt and learn new digital tools and platforms. Social media became even more important during the pandemic, and entrepreneurs had to become proficient in using social media to market their businesses. This included creating engaging content, launching social media ad campaigns, and optimizing their social media pages for maximum impact. Entrepreneurs had to build their online presence, as more people were spending time online due to the lockdowns.

Thirdly, the pandemic has highlighted the importance of having a growth mindset. Entrepreneurs who had a growth mindset were able to see the opportunities in the crisis and adapt their businesses accordingly. They looked for new ways to scale their businesses, such as creating new products or services that met the needs of their customers during the pandemic. They also worked on building their brand reputation, through social media, email marketing or online ads, by providing value to their communities and engaging with their audience.

Lastly, entrepreneurs who were successful during the pandemic were those who focused on building strong relationships with their customers. As customers were facing unprecedented challenges, businesses that were able to provide empathy and support were able to build long-lasting relationships with their customers. Social media platforms such as Facebook, Instagram, LinkedIn and Twitter helped entrepreneurs connect with their customers on a personal level, and this helped build trust and loyalty.

To conclude, the pandemic has had a profound impact on how entrepreneurs are scaling their businesses. They have had to become more agile, tech-savvy, focused on growth mindset and building strong relationships with their customers. Social media has played a pivotal role in helping entrepreneurs adapt to the new normal and scale their businesses. By providing value to their communities and engaging with their audience, businesses were able to survive and even thrive during the pandemic. The lessons learned during the pandemic will likely remain relevant for years to come, as businesses continue to adapt to the rapidly changing digital landscape.