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Which countries are investing the most in emerging sports for their athletes?

Novella Turone

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As a savvy social media user, it is exciting to see emerging sports gain attention and support from countries around the world. The push towards new, innovative athletic pursuits opens doors for athletes who may have previously been overlooked in more traditional arenas. In terms of which countries are investing the most in these emerging sports, there are a few nations that stand out as trailblazers in this regard.

One country that has been very forward-thinking in their approach to emerging sports is Australia. Down under, the government has set up various funding initiatives to support everything from kiteboarding to pickleball. By providing financial support to these up-and-coming sports, Australia is cultivating a diverse range of talented athletes and creating new opportunities for young people to get involved in sport. This approach is part of a larger national strategy that aims to promote physical health and activity across all ages and demographics.

Another country that is investing heavily in emerging sports is China. The Chinese government has recognized the value of alternative sports like parkour and wakesurfing, and has set up training programs and facilities to support athletes in these sports. This investment is part of China's broader push to harness the power of sports to boost national strength and promote social cohesion. By encouraging young people to get engaged in emerging sports, China is creating a new generation of athletes who are innovative, creative, and equipped to compete on a global level.

Not to be outdone, the United States is also investing heavily in emerging sports. Thanks to a combination of public and private funding, a range of quirky pursuits like cornhole, spikeball, and axe throwing are gaining serious traction across the country. These sports are often seen as accessible and casual, making them appealing to a wide range of people. By supporting these sports, the US is promoting physical activity and social connection in a way that is both fun and engaging.

Lastly, it’s worth highlighting Japan’s approach to emerging sports. The country has long been a leader in the world of martial arts, and today it is investing in emerging sports like skateboarding, breakdancing, and BMX freestyle. With these sports now included in the Olympic program, Japan is positioning itself as a pioneer in alternative athletic pursuits. By combining their rich tradition in martial arts with new and innovative sports, Japan is creating a unique and exciting sporting landscape.

Overall, it is clear that a growing number of nations around the world are recognizing the value of emerging sports. By investing in these quirky, exciting pursuits, countries are helping to create an inclusive, diverse sporting culture that offers opportunities for athletes of all backgrounds and abilities. Whether it’s Australia’s kiteboarding scene, China’s parkour training programs, the range of niche sports in the USA, or Japan’s fusion of traditional and alternative sports, the future of sport is looking increasingly diverse and interesting.