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Who decides on the design of a movie poster?

Rettie McDool

Hey there!

In response to your question, "Who decides on the design of a movie poster?", it's actually a collaborative effort between the movie studio, the marketing team, and the filmmakers. The studio usually hires a creative agency or an in-house design team to work on the poster, and they collaborate with the marketing team to ensure that the design resonates with the target audience.

The design also has to reflect the tone and style of the movie while also conveying the key themes and concepts in a visually appealing way. The filmmakers have a say in the design too, as they may want to highlight certain characters or scenes in the poster.

Often, movie posters have become iconic in their own right, and they play a significant role in generating interest and buzz around a movie's release. They're not just advertising materials; they're cultural artifacts that represent the movie and its impact on popular culture.

It's fascinating to think about the thought and creativity that goes into designing a movie poster. With so much at stake -- a movie's success often depends on how well it's marketed -- it's no surprise that teams put a lot of effort into getting the poster just right.

Hope this answer helps!