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Economy -> Consumer and Marketing
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How has the rise of e-commerce affected traditional brick-and-mortar retailers?
The rise of e-commerce has affected traditional brick-and-mortar retailers because more and more people are buying things online. This means that people aren't going to physical stores as much as they used to.
When people shop online, they can compare prices easily and find the best deals without leaving their house. They can also read reviews from other customers to help them make decisions about what to buy.
Traditional retailers have had to adapt to this by also selling their products online. This way, they can still reach customers who prefer to shop online.
However, some traditional retailers still struggle to compete with online stores. They have to pay for rent and staff in their physical stores, which can be expensive. Online stores don't have these same expenses and can often offer lower prices.
In conclusion, the rise of e-commerce has made it easier for people to shop online and compare prices, but traditional retailers can still compete by selling their products online and offering excellent customer service.
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