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What percentage of consumers in the transportation and communications industry rely solely on online media for information and news?

Margrett Mayward

Hey there,

So you're curious about what percentage of consumers in the transportation and communications industry rely solely on online media for information and news? It's not an easy question to answer with certainty, as the data can vary depending on the specific industry and geographic location. However, I can definitely give you some insight based on what I've found.

Firstly, it's important to note that the media landscape has changed significantly over the past decade. With the rise of smartphones and the internet, more and more consumers are turning to online media for their news and information needs. In fact, according to a Pew Research Center study from 2018, 43% of Americans get their news online, as opposed to traditional print newspapers or TV news broadcasts. While this study doesn't specifically focus on the transportation and communications industries, it does suggest that the trend towards online media consumption is growing.

When it comes to the transportation industry specifically, online media is becoming an increasingly important source of information for consumers. In a survey conducted by Cars.com and DealerRater, 78% of car buyers said that online research played a major role in their purchase decision. This includes researching vehicle features, reading reviews from other consumers, and comparing prices from different dealerships. The same survey found that 63% of car buyers actually avoided visiting a dealership until they had completed their online research.

In the airline industry, online media is also playing a significant role in how consumers gather information and make decisions. According to a survey from Travelport, 63% of consumers prefer to book their flights online, and 64% look to online reviews from other travelers when choosing an airline. Additionally, many airlines are now using social media platforms such as Twitter and Facebook to communicate with customers in real-time, helping to improve customer service and satisfaction.

In the communications industry, the shift to online media is even more pronounced. As traditional media outlets struggle to compete with online news sources, more and more consumers are turning to social media and other digital platforms for their news and information needs. In fact, a recent study from the Reuters Institute for the Study of Journalism found that social media is now the primary source of news for many young people, with 28% of those surveyed saying that it is their main source of news.

Overall, it's clear that online media is playing an increasingly important role in how consumers gather information and make decisions, across a wide range of industries including transportation and communications. While it's difficult to put an exact percentage on how many consumers rely solely on online media, there's no doubt that the trend towards digital consumption is only going to continue.

Hope that helps!

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