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Can guerilla marketing be considered a form of disruptive advertising, or is it a separate category entirely?

Brenden Streeting

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Guerilla marketing is like a surprise attack on people's attention. Instead of paying for ads on TV or billboards, companies will use creative and unexpected ways to get people talking about their product or service. For example, they might put up stickers all over a city or create a viral video that gets shared online.

Now, disruptive advertising is when ads interrupt what a person is doing or watching. Like when a commercial comes on during a TV show. It can be annoying and make us not want to buy what's being advertised.

So, can guerilla marketing be considered a form of disruptive advertising? Well, a lot of guerilla marketing is meant to surprise and delight people, rather than annoy them. But sometimes it can cross the line and be seen as intrusive or annoying. So, in some cases, it could be considered a form of disruptive advertising.

However, guerilla marketing is often seen as a separate category because it's all about creativity and catching people off guard. It's not just about interrupting what we're doing, but making us stop and take notice. Plus, guerilla marketing is often done in public spaces and can have an element of surprise.

So, in conclusion, guerilla marketing can sometimes be considered a form of disruptive advertising, but it's usually seen as a separate category because it's all about creativity and catching people's attention in unexpected ways.