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How has social media influenced the popularity and future of culinary artistry?

Taniyah Kundt

Social media has had a significant impact on the popularity and future of culinary artistry. With the rise of platforms like Instagram and TikTok, it has become easier for chefs and food enthusiasts to connect and share their food experiences.

One way social media has influenced the culinary world is by making it easier for individuals to discover new food trends and restaurants. According to a study by the National Restaurant Association, 57% of consumers have looked up a restaurant’s social media before dining there, and 44% have chosen a restaurant based on positive reviews on social media. This shows how important social media has become in shaping people’s dining experiences.

Furthermore, social media has created a platform for chefs and food bloggers to share their recipes and cooking tips with a wider audience. It has helped to democratize the culinary world by giving everyone a chance to showcase their skills and culinary creations. This has led to the emergence of new food trends, such as avocado toast and gluten-free and vegan cuisine, which have become increasingly popular in recent years.

In addition to influencing food trends and restaurant choices, social media has also had an impact on the way food is presented. With platforms like Instagram, the visual appeal of food has become just as important as its taste. This has led to an increase in the number of visually stunning dishes being created by chefs and food bloggers. In fact, searches for #foodporn on Instagram brought up over 180 million posts as of 2021.

Looking to the future, social media is likely to continue to play a significant role in shaping the culinary world. With the rise of new social media platforms and new technology, it is becoming easier for chefs and food bloggers to share their content and for consumers to discover new dishes and restaurants. Additionally, social media has become a valuable source of feedback for chefs and restaurateurs, allowing them to receive comments and reviews from customers in real-time.

Overall, social media has had a profound impact on the popularity and future of culinary artistry. It has democratized the culinary world, created new food trends, and influenced the way food is presented. As we look to the future, it is clear that social media will continue to play a significant role in shaping the way we experience food.