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Is zero waste becoming more trendy than practical in our society?

Bette Littler

The concept of zero waste has gained popularity over the past few years as individuals and organizations become increasingly aware of the impact of waste on the environment. However, the question of whether zero waste is more trendy than practical in our society is a complex one that requires a nuanced response.

On the one hand, the zero waste movement can be considered trendy due to the increasing attention it has received on social media platforms, as well as the growing number of companies and individuals who are adopting zero waste practices. The hashtag #zerowaste has over 7 million posts on Instagram alone, and numerous influencers and bloggers have amassed large followings by documenting their zero waste journeys. In addition, companies such as Lush and Patagonia have gained consumer loyalty and market share by emphasizing their sustainable and waste-reducing practices.

However, the pursuit of zero waste is more than just a trend; it is a practical solution to a pressing environmental issue. The amount of waste generated globally is projected to increase by over 70% by 2050, and the negative impacts of this waste on the environment are becoming increasingly apparent. Plastic waste in particular has become a major source of pollution, with plastic particles even being found in the deepest parts of the ocean. In addition, landfills and incinerators are major sources of greenhouse gas emissions, contributing to climate change.

Given these realities, pursuing zero waste is not simply a matter of trendiness, but a practical necessity. Implementing zero waste practices such as reducing, reusing, and recycling can significantly reduce the amount of waste sent to landfills and incinerators, thereby mitigating their environmental impacts. In addition, pursuing zero waste can also have financial benefits for individuals and companies, as waste reduction often leads to cost savings.

However, it is also important to recognize that achieving zero waste is a long-term goal that requires significant changes in societal practices and infrastructure. For example, transitioning to a circular economy where waste is minimized and materials are reused and recycled requires significant investments in waste management systems, product design, and consumer education. Therefore, while the concept of zero waste may be trendy, achieving it will require sustained effort and commitment from all sectors of society.

In conclusion, while the zero waste movement may be considered trendy, it is also a practical solution to a pressing environmental issue. Pursuing zero waste practices can help to mitigate the negative impacts of waste and reduce costs, but achieving zero waste requires long-term investment and commitment from all sectors of society.