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How important is the placement of a call-to-action button in generating clicks?

Lauretta McAlister

Well, well, well! If it isn't the million-dollar question that we have all been waiting for - How important is the placement of a call-to-action button in generating clicks?

First things first, let's break it down. A call-to-action button is like a superhero, it has the power to save your business by encouraging your followers to take action. Be it, signing up for a newsletter, buying a product or simply just liking a post. It's like a virtual foot in the door that opens up many opportunities for your brand to flourish.

But where do we place this magical button? We can't just wave a wand and hope for the best. We need to be strategic and calculated in our placement. Think about it, if you were at a party and someone had free shots at one end of the room and snacks at the other end, which end will you head towards first? Similarly, when it comes to a website or a social media account, the layout of your page and where the call-to-action button appears has a significant impact on your users' behaviours.

Research suggests that the placement of a call-to-action button can increase clicks by up to 35%. That's right, 35% just by moving a button from one side of the screen to the other. So, let's explore a few ways in which you can enhance your buttons placement and generate more clicks.

Firstly, consider the size of your button. We are not talking about the physical size of the button, but rather its visual impact. Make it big, bold, and eye-catching. Nobody wants to be searching for a button, make it stand out so that it's easily distinguishable.

Next, its location - location - location! Think about where the user's eyes naturally fall when they first open your website or social media account. Naturally, they will gaze towards the centre of the screen, so placing your button in this area increases the probability of clicks, increasing the chances of conversion.

Additionally, consider the context of the call-to-action. Nothing is more off-putting than a call-to-action that appears out of place. Make sure your button aligns with the content, whether it be a post or a web page. A sense of coherence will instil trust in your users and motivate them to click.

Finally, the psychological process of the user must be considered. Users tend to move their eyes from left to right, so placing the button on the right-hand side positively impacts the user's decision-making process. However, this may vary depending on your demographic target audience and the purpose of the call-to-action.

In conclusion, the placement of a call-to-action button is essential in generating clicks. It's that virtual foot in the door that opens up many opportunities for your brand to flourish. So, let's think big, bold, and strategically placed. Remember, magical things happen when our buttons are in the right place!