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Can social media really ignite social change and activism or is it merely a superficial tool?

Vester Reary

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It is undeniable that social media has revolutionized the way we communicate and connect with each other. As social beings, we have an innate desire to belong, to form groups, to express ourselves and to be heard. Social media offers us all these opportunities, and more. But, can social media really ignite social change and activism, or is it only a superficial tool?

The answer to this question is complex and multifaceted. On the one hand, social media has undoubtedly played a crucial role in bringing attention and awareness to social issues, political causes, and human rights abuses. Platforms like Twitter, Facebook, Instagram, and Tiktok have enabled grassroots movements to mobilize quickly and efficiently, allowing people from all over the world to come together and rally behind a common cause.

Take, for instance, the Black Lives Matter movement, which gained tremendous momentum after the murder of George Floyd in May 2020. Social media was instrumental in spreading the word and bringing attention to systemic racism and police brutality, sparking protests and demonstrations in cities across the United States and beyond. Similarly, the #MeToo movement, which started as a hashtag on Twitter in 2017, garnered global attention and forced a conversation about sexual harassment and assault, ultimately leading to changes in laws and corporate policies.

Moreover, social media has given a voice to marginalized communities, who often go unheard in mainstream media. LGBTQ+ persons, people with disabilities, and minorities have used social media to share their stories and experiences, to raise awareness and to demand equal treatment and representation. Social media has also facilitated conversations and collaborations between activists, academics, NGO workers, and policymakers, leading to the creation of new advocacy groups, campaigns, and initiatives.

On the other hand, social media is not without its limitations and drawbacks. The algorithms that govern social media platforms often prioritize sensationalist and controversial content, which can lead to the spread of misinformation, hate speech, and extremist views. Moreover, social media can create echo chambers, where users are only exposed to people and perspectives that confirm their existing beliefs, leading to polarization and a lack of empathy.

Furthermore, social media activism can sometimes be performative and superficial, with people sharing hashtags or changing their profile pictures without really engaging with the underlying issues. Social media can also be manipulated by corporations, politicians, and authoritarian regimes, who use it to spread propaganda, to silence dissent, and to manipulate public opinion.

In conclusion, social media can really ignite social change and activism, but it is not a guarantee. The impact of social media depends on how it is used and by whom. Social media can provide a powerful platform for raising awareness, mobilizing communities, and holding those in power accountable. Still, real change requires sustained effort, collaboration, and offline action. Social media is only one tool in the activist's toolbox, but it can be a very effective one if used wisely and strategically.