• Travels and tourism -> Gastronomy and Culinary Tourism

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What role do culinary influencers play in promoting local and regional cuisine?

Kandice Tessyman

I think culinary influencers play a huge role in promoting local and regional cuisine. They have the power to spread the word about amazing food that might not be well-known to the majority of people. Food blogging and social media in general have had such an impact on the world of food, and it's exciting to see that more and more people are interested in exploring different cuisines.

Culinary influencers have a unique ability to showcase their love for local and regional cuisine in a way that's visually appealing and informative. They can highlight the cultural significance of a dish, explain why certain ingredients are used, and even give a little history lesson. By doing this, they not only promote the food itself but also the culture and traditions behind it.

I think that culinary influencers are also incredibly important for smaller businesses and local restaurants that might not have the marketing budget to reach a wider audience. By featuring their dishes, culinary influencers can expose these restaurants to a new group of potential customers and help them grow their business. This is especially important in areas where tourism plays a big role in the local economy.

Overall, I believe that culinary influencers are an essential part of the food industry. They help to preserve and promote local and regional cuisine, support small businesses, and inspire others to try new foods and explore the world of food. They're also great for foodies like me who love to learn about different cuisines and discover new restaurants!