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Are ski resorts becoming too commercialized and losing their authentic charm?

Delores Ruecastle

Hey there, it's an interesting question. As someone who loves skiing and hitting the slopes, I have definitely noticed a shift towards commercialization in some resorts. It's become more common to see shopping malls and high-end restaurants right at the base of the mountain, which can take away from the natural beauty of the surroundings.

On the other hand, I also understand that ski resorts need to make money to stay open and maintain their facilities. Sometimes, the commercialization can even enhance the skiing experience- like if there's a nice restaurant with a great view of the mountain, it can be a nice break in between runs.

That being said, I do believe that it's important for ski resorts to maintain their authentic charm and connection to nature. It can be disappointing to see a once charming and unique ski town turn into a generic, cookie-cutter resort. I think one way to combat this is for resorts to emphasize their local culture and incorporate it into their brand. For example, highlighting local artists or using locally sourced ingredients in their restaurants.

Overall, I think there's a balance to be struck between commercialization and authenticity in ski resorts. It's important for resorts to make money and keep up with modern amenities, but they shouldn't do so at the expense of losing their unique character and connection to nature. As a skier, I appreciate a resort that can provide both a great skiing experience and a unique, authentic atmosphere.