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How do social and personality psychology research reveal the power of norms in group dynamics?

Lee Mangeon

Social and personality psychology research has shown that norms, or the unwritten rules of behavior in a group, have a powerful influence on how people act when they are in a group setting.

Norms can encourage people to conform to what others are doing, even if it goes against their own instincts or beliefs. For example, if everyone in a group is standing up during a presentation, someone who wants to sit down may feel pressure to stand up as well, even if they would prefer to sit.

Additionally, norms can also influence how people view themselves and others in the group. If a norm is to be outgoing and talkative, someone who is shy and quiet may feel like they don't fit in as well and may feel alone or isolated.

However, norms aren't always negative. Positive norms can encourage people to behave in ways that are helpful or beneficial to the group. For example, a norm of honesty and integrity can help a group work together more effectively and build trust.

Overall, norms play a powerful role in group dynamics and can influence how people behave, view themselves and others in the group, and impact the success of the group as a whole.