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How have sports brands dealt with issues of race and social justice in recent years?

Zoie Wollen

In recent years, sports brands have become more aware of the important role they play in promoting social justice and racial equality. This is evident in their efforts to take a stand on issues related to race, diversity, and inclusion. Brands like Nike, Adidas, and Under Armour have been proactive in addressing these issues by launching campaigns that highlight the importance of diversity and the need for equality in sports.

One of the most prominent campaigns that have been launched to promote social justice is Nike's "Equality" campaign. This campaign features advertisements that celebrate diversity and show athletes from different races, religions, and genders coming together to compete. The campaign has been widely praised for its powerful message and its ability to raise awareness about the importance of equality and social justice.

Similarly, Adidas has also launched several campaigns to promote diversity and inclusion in sports. One of their most recent campaigns is "Watch Us Move," which focuses on promoting the participation of women in sports. The campaign features a diverse range of female athletes and emphasizes the need to break down barriers and stereotypes that prevent women from participating in sports.

Under Armour has also taken steps to promote racial equality and justice. The brand has partnered with several organizations, including Black Lives Matter, to create campaigns that raise awareness about social justice issues. One of their recent campaigns, "The Only Way Is Through," features a diverse range of athletes who have overcome obstacles and challenges to achieve success in their respective sports.

In addition to these campaigns, sports brands have also taken steps to promote diversity and inclusion within their organizations. Nike, for example, has implemented several initiatives to improve diversity and inclusion in their workplace. These initiatives include training programs for leadership and staff that focus on promoting inclusivity and eliminating implicit bias.

Overall, sports brands have made significant progress in addressing issues of race and social justice in recent years. While there is still much work to be done, these brands have shown a commitment to promoting diversity and inclusion in sports and society as a whole. By launching powerful campaigns and implementing initiatives to promote social justice within their organizations, they are working towards creating a more equitable and just world for all.