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How has the relationship between media and Cycling changed over time?

Maebell Varvell

Well, in my opinion, the relationship between media and cycling has changed quite a lot over time. I remember when I was a kid, cycling wasn't really that popular and you didn't see it that much on TV or in the newspapers. But over the years, that has definitely changed.

Nowadays, you can't turn on the TV without seeing some kind of cycling event or news about cyclists. With the rise of social media, there's also a lot more coverage of cycling online. You've got websites dedicated to cycling news, Twitter accounts that tweet about the latest races, and Instagram profiles showcasing the most beautiful cycling routes in the world.

The media coverage of cycling has definitely helped to raise the profile of the sport. More people are interested in cycling, and more people are taking it up as a hobby or a form of exercise. It's also helped to create a lot of new stars in the sport. We've got iconic cyclists like Chris Froome, Mark Cavendish, and Peter Sagan who are now household names.

However, there are also some downsides to the increased media coverage. For one thing, cycling has become a lot more commercialized. There are more sponsorships and advertisements, and sometimes it can feel like the sport is more about making money than about the love of cycling.

Additionally, with so much attention on cycling, there's also more scrutiny. Some cyclists have been caught taking performance-enhancing drugs, which has resulted in scandals that can damage the sport's reputation.

In summary, I'd say that the relationship between media and cycling has become more symbiotic over time. While the media attention has certainly helped to grow the sport and generate interest, it's also brought with it some challenges. It's definitely an interesting time to be a cycling fan!