• Law -> Intellectual Property and Copyright

• 0 Comment

What are some examples of successful brand ambassador campaigns that have remained ethical and within legal boundaries of intellectual property and copyright?

Janay O'Quin

Well, hello there! Are you ready to dive into the world of brand ambassador campaigns? Because let me tell you, there have been some pretty amazing ones that have managed to remain within ethical and legal boundaries.

First up, we have the infamous campaign by Nike featuring former NFL quarterback Colin Kaepernick. In 2018, Nike released an ad featuring Kaepernick with the slogan "Believe in something. Even if it means sacrificing everything." This sparked controversy among some consumers, but ultimately it paid off for Nike as they saw an increase in sales and social media engagement.

Another great example is the collaboration between beauty brand Glossier and actress and activist Yara Shahidi. Glossier has always been known for their inclusive approach to beauty and teaming up with Shahidi, who is a strong advocate for redefining beauty standards, was a match made in heaven. Their campaign featured Shahidi in a natural, minimalistic makeup look, emphasizing the idea of natural beauty being enough.

Moving on to the food industry, we have seen some successful campaigns by fast food chains such as Wendy's and their sassy Twitter account. Wendy's has been able to engage with their followers by not only promoting their products, but also by roasting their competitors and creating funny memes. It's a fine line to walk when being edgy on social media, but Wendy's has managed to remain within ethical and legal boundaries.

Last but not least, we have to mention the amazing campaign by the Always brand. Their #LikeAGirl campaign aimed to break stereotypes and empower young girls by celebrating the phrase "like a girl" instead of using it as an insult. It was a refreshing take on a menstrual products campaign and was received positively by many.

To sum it up, brands that manage to create successful ambassador campaigns that remain ethical and within legal boundaries are those that not only promote their products but also stand for something. Collaborating with individuals who have a strong voice and are passionate about certain causes can make a huge impact on both consumers and society as a whole. So, what are you waiting for? Time to make your mark and embark on a successful brand ambassador campaign!