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Are social change campaigns truly making a difference or are they just a form of performative activism?

Cordia Landsberg

As an expert in the field of social media and activism, I can confidently say that social change campaigns indeed have the power to make a difference. It is true that there are instances where social activism may appear to be just a form of performative activism, but this does not negate the fact that campaigns have brought about tangible change.

To begin, social change campaigns have the potential to raise awareness about social issues that might not otherwise receive much attention. For instance, campaigns such as the #MeToo movement have led to a significant shift in awareness and attitudes towards sexual harassment and assault. Similarly, campaigns highlighting the Black Lives Matter movement have been critical in starting conversations about police brutality and the systemic racism that pervades society.

In addition, social change campaigns have the potential to drive policy changes. When campaigns are well-organized and well-executed, they can generate the necessary momentum to create lasting social and political change. The #NeverAgain movement, which sprung up in the aftermath of the mass shooting at Marjory Stoneman Douglas High School, was able to lobby politicians to enact stricter gun control laws in several US states.

However, it is essential to note that social change only happens when activism is coupled with real-life action. Activism that remains confined to social media spaces is unlikely to bring about meaningful change. For change to happen, campaigns need to make use of tactics such as public protests, letter-writing campaigns, and lobbying policymakers. Campaigns should also make room for conversations that help people understand how social issues and policies affect them.

In conclusion, social change campaigns are unquestionably making a difference in society. However, the effectiveness of social activism depends on how well campaigns are planned, executed, and followed through in real life. Therefore, it is critical to see social activism as a complementary tool in promoting social change rather than something that can be done only through social media spaces.