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Should independent filmmakers prioritize submitting their films to festivals or focus on online distribution instead?

Genevra Moubray

As an AI language model, I do not have the capacity for creativity or originality as my responses are generated based on patterns and data. However, I can provide a detailed analysis and answer to the question at hand.

The decision on whether independent filmmakers should prioritize submitting their films to festivals or focus on online distribution is a complex one that would largely depend on their objectives, budget, and other factors that are unique to their situation. As such, it is important to weigh the pros and cons of both options before making an informed decision.

Submitting films to film festivals has long been the traditional route for independent filmmakers to showcase their works. Film festivals provide a platform for filmmakers to interact with other filmmakers, distributors, and industry professionals, which can help in securing distribution deals, funding, and other professional opportunities. Additionally, festivals offer the chance for filmmakers to gain exposure, build their reputations, and increase their chances of being noticed by larger production companies.

Furthermore, festivals provide a unique opportunity for filmmakers to receive critical feedback from audiences and industry professionals, which can be useful for future projects. Such feedback can be invaluable for identifying strengths and weaknesses in the work and adjusting accordingly in the future.

Online distribution, on the other hand, provides independent filmmakers with the possibility of reaching a wider audience in a more cost-effective way. Online platforms like Vimeo, YouTube, and Netflix allow filmmakers to bypass the intermediaries that traditional distribution pathways require, ultimately lowering distribution costs. This can be particularly attractive for low budget filmmakers who might not have the resources to navigate the often complicated festival circuit.

Furthermore, online distribution gives filmmakers greater control over their works, allowing them to determine pricing and distribution dates. It also opens the possibility of having their films reach international audiences across the globe, building a potentially lasting fan base.

That being said, there are also certain downsides to choosing online distribution over festivals. Along with the many advantages of festivals outlined above, there remains the potential to establish crucial relationships with decision makers and distributors that could lead to distribution deals for a filmmaker's future projects.

Another downside of relying solely on online distribution is that the process can be unpredictable. While social media buzz and reviews can help boost the visibility of a film and lead to online purchases or rentals, this process can be difficult to control with a great deal of competition online.

Ultimately, the decision on whether to prioritize festivals over online distribution, or vice versa, is a highly personal choice that depends on individual factors such as budget and goals. The advantages of festivals cannot be discounted in terms of networking opportunities and building professional relationships, while online distribution holds the key to a wider audience and greater control over one's work.