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How are consumer electronics companies utilizing analytics to improve product development?

Marcos Mulliss

Consumer electronics companies are using analytics to help make better products. When we talk about analytics, we mean that they are using data to make decisions.

To explain this in an easy way, we can use an example. Imagine you are a company that makes video game consoles, and you want to make a new console that kids will really like. You might want to know what kinds of games kids like, and what features they want in a console.

To do this, a company can use analytics. They can look at data from things like social media, customer surveys, and sales numbers to see what people are saying about their products. If they see that a lot of people are talking about a certain feature they want in the new console, they can use that information to make sure it's included.

Another way analytics can be used is to test products before they are released to the public. Imagine the video game console company makes a prototype of the new console. They can give it to a group of kids to test out. While the kids are playing with the console, the company can use analytics to see how the kids are using it, what they like about it, and what they don't like. Using this information, they can make changes to the console before it's released to make sure it's the best it can be.

By using analytics, consumer electronics companies can make sure they are making products that people will really like. They can use data to make decisions and ensure that their products are the best they can be.