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How has the use of CGI affected the quality of movie trailers in recent years?

Jovita Maffi

Hey there!

Regarding your question about how has the use of CGI affected the quality of movie trailers in recent years, I think it has had a significant impact on the way films are promoted and marketed to audiences.

Firstly, the use of CGI has allowed filmmakers to create more visually stunning and intricate trailers that capture the audience's attention and imagination. Movie trailers these days are not just promotional material, they are more like mini-movies that offer a glimpse into the world and characters of a particular film. CGI has enhanced the potential for trailers to create a buzz and generate excitement for upcoming releases.

Additionally, the use of CGI has also made it possible to showcase more complex characters and worlds in trailers. For instance, films that feature fantastical creatures or otherworldly settings can now be previewed in ways that were not possible before CGI technology. Trailers can now give viewers an idea of what to expect in terms of special effects or other technical aspects of a film, even before it is released.

Another way that CGI has affected the quality of movie trailers is by making it easier to edit and manipulate footage. This has allowed filmmakers to construct trailers that offer a more coherent and complete narrative structure, even when the actual movie may be choppy or have a disjointed storyline. Movie trailers no longer have to simply be a highlight reel of the most impressive shots, but can offer a more nuanced and cohesive story that effectively sets the tone for the film.

However, there are also some potential downsides to the use of CGI in movie trailers. For example, there are concerns that trailers that rely too heavily on CGI may not accurately represent the final product. There have been instances in which trailers have showcased a completely different version of a film than what was actually released, leading to disappointment or even backlash from audiences.

Moreover, the use of CGI in trailers has also led to accusations of trailers being misleading, where the effects and quality of CGI are so good that the actual movie may not live up to the expectations created by the trailer. This has led to some fans feeling cheated and misled, leading to negative reviews and a backlash against the film.

In conclusion, the use of CGI has undoubtedly affected the quality of movie trailers in recent years. While it has allowed filmmakers to create more visually stunning and complex trailers, it has also raised concerns and potential pitfalls along the way. Overall, I believe that the use of CGI in trailers is a necessary and valuable tool in the promotion and marketing of films, but it should be used with caution and transparency to avoid misleading audiences.