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How have political parties adapted to the use of new technologies in the digital age?

Vernetta Knock

Political parties have learned to use new technologies in order to reach more people and spread their message. They have started to use social media like Facebook, Twitter, Instagram and YouTube to better communicate with the public.

For example, political parties now use live-streaming to broadcast their speeches and rallies to people who cannot attend the events in person. They also use social media to communicate directly with people who have questions or concerns.

Another way that political parties have adapted to the use of new technologies is by using data analytics to find out what issues are important to voters. They track people's online patterns and use this information to create targeted ads and messages that will resonate with different groups of people.

Political parties also use messaging applications like WhatsApp and Telegram to reach people in real-time with updates and information. They also use these platforms to mobilize their supporters for important events like rallies and protests.

Overall, politics has changed as a result of new technologies. Political parties have adapted to these changes by using social media, data analytics, and messaging applications in order to better connect with voters.