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Which organization is the most influential in shaping movie reviews?

Tianna McNaughton

Well, as a big movie fan and regular user of social media platforms, I would say that there are several organizations that play a significant role in shaping movie reviews. However, in my opinion, the most influential organization has to be Rotten Tomatoes.

For those who might not know, Rotten Tomatoes is a website that aggregates movie reviews from various sources, including critics and audiences. The site assigns a percentage-based rating known as the Tomatometer, which indicates whether a film is "fresh" or "rotten" based on the number of positive reviews it receives.

One of the reasons why I think Rotten Tomatoes is so influential is because it has become the go-to source for many moviegoers when it comes to deciding which film to watch. The Tomatometer has become a sort of shorthand for a movie's quality, and a high score can mean the difference between a box office success and failure.

Another reason why Rotten Tomatoes is so influential is that it has managed to remain relatively impartial in its ratings. The site doesn't have any official affiliations with studios or movie makers, which means that its ratings are based solely on the quality of the movie. This independence has earned the site a reputation as a trustworthy source of movie reviews and has helped cement its status as the most influential organization in the field.

Of course, there are other organizations and individuals that also play a significant role in shaping movie reviews. For example, film critics such as Roger Ebert, Peter Travers, and Mark Kermode have all had a significant impact on the industry with their reviews and endorsements. Similarly, publications such as The New York Times and Variety carry a lot of weight with both audiences and movie makers.

However, despite the influence of these individuals and publications, I think that Rotten Tomatoes remains the most influential organization in the field due to its impartiality, large user base, and easy-to-understand rating system. In my opinion, it's the go-to source for anyone looking for an honest appraisal of a film and will likely remain so for the foreseeable future.