• Art and culture -> Music and Live Shows

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Are smaller venues benefiting from live streaming of music shows?

Young Vasilic

Yes, smaller music venues are benefiting from live streaming of their shows. Live streaming allows these smaller venues to reach a wider audience, including people who might not be able to attend the shows in person. It also allows them to monetize their shows, as they can charge viewers to watch the livestream, which can bring in extra revenue.

Live streaming also helps smaller venues build a following and increase their visibility. When people see a great performance on a livestream, they may be more likely to attend a show in person the next time the band plays. Additionally, the venue can use the footage from the livestream to further promote themselves on social media and other online channels.

Furthermore, with the COVID-19 pandemic and restrictions on in-person gatherings, live streaming has become even more important for smaller venues. It allows them to continue hosting shows and connecting with fans, even if they can't do it in person.

Overall, live streaming has proven to be a valuable tool for smaller music venues to grow their audience, increase revenue, and continue bringing great music to their communities.