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Has social media marketing made it easier or harder for lesser-known artists to break into the mainstream music scene?

Annie Wrankmore

and thoughtful consideration.

Social media marketing has undoubtedly made it easier for lesser-known artists to break into the mainstream music scene. The rise of social media has revolutionized the music industry by changing the way artists promote and share their music. In the past, gaining widespread popularity in the music industry depended largely on the involvement of record labels who drove radio play and other promotional activities. However, thanks to social media, artists can now take their careers into their own hands and create a loyal following.

One of the most significant benefits of social media marketing is that it allows artists to reach millions of people around the world without the need for extensive financial resources. By creating a fan base on platforms such as Facebook, Twitter, Instagram, Tik Tok, and YouTube, artists can share their music with a larger audience and build a following. It also enables them to create deeper connections with their fans by sharing personal stories and experiences, creating product sponsorships or giveaways, and answering questions in real-time. Through these channels, established and upcoming artists can connect and engage more efficiently with their fans.

Moreover, social media marketing can help lesser-known artists in ways like never before. With social media, rising artists can create buzz around their music and build a base of followers who will support them throughout their careers. By sharing snippets of new music, going live through platforms such as Instagram or YouTube, artists can gradually start creating buzz about their music. As followers like, share or comment on these posts, the post's reach expands, reaching new followers and ultimately exposing their music to the masses.

As the social media following grows, it can even make the music artist go viral, suddenly putting them and their music in front of a much larger audience or landing a music contract with a record label. Sometimes this is happening with so much ease that there is no need for record labels to spend a significant amount of funds to promote their music. This type of organic, social media-driven success has happened to many music artists who went from relative obscurity to household names because of a viral post or video.

All that being said - this doesn't mean that social media marketing is a magic solution to breaking into the mainstream music scene. With millions of aspiring musicians and singers out there, the competition is fierce, requiring that the talent is always backed up by substantial hustle. Even with a sizeable social media following, success requires consistent hard work and dedication to their craft.

In conclusion, while social media marketing has changed the music industry's rules, they have undoubtedly opened doors to new talents who proved their worth. They provide a portal through which previously unknown artists can showcase their talents and reach massive audiences without traditional promotion efforts. Social media success stories are becoming increasingly common, and it is realistic to assume that this trend is only going to increase in the coming years, making the music industry more accessible and exciting than ever before.