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How do booking agents choose which artists to represent?

Devaughn McAteer

Booking agents choose which artists to represent based on a variety of factors. One important consideration is the artist's popularity or potential to draw a large crowd. If an artist has a large following and has proven their ability to bring in a crowd, a booking agent is more likely to take notice and consider working with them.

Another important factor is the artist's level of professionalism and reliability. Booking agents want to work with artists who are easy to work with, have a good track record of showing up on time, and have a positive reputation in the industry. No agent wants to risk their reputation by working with an artist who is difficult to work with or has a history of not showing up for gigs.

In addition to these factors, booking agents will also consider an artist's style and sound. Agents often specialize in certain genres or styles, so if an artist fits into their particular niche, they may be more inclined to work with them. An artist's style and sound should also be unique and distinguishable from others in their genre.

Finally, networking and connections play a big role in how booking agents choose which artists to represent. If an agent has a relationship with someone in the industry who recommends a particular artist, they may be more likely to consider working with them. Similarly, if an artist has played at a high-profile event or festival and made a good impression, word of mouth may help them get in touch with a booking agent.

Overall, booking agents choose which artists to represent based on a combination of factors, including popularity, professionalism, style and sound, and networking connections. To increase the chances of being noticed and signed with a booking agent, artists should focus on building their following, maintaining a positive reputation, refining their unique sound, and networking within the industry.