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What impact did the 1960 Winter Olympics have on the growth of snow sports in the United States?

Damian McGlade

Hey friend,

Great question! The 1960 Winter Olympics definitely had a huge impact on the growth of snow sports in the United States. Hosted in Squaw Valley, California, the 1960 Winter Olympics were the first to be held in the western United States and the first to be televised in the US.

One of the biggest impacts of the 1960 Winter Olympics on snow sports in the US was the exposure it gave the sport. With the Olympics being televised, many Americans were able to see snow sports for the first time, and it piqued their interest. This increased awareness of snow sports helped to spur growth in the industry, as more people became interested in trying snow sports for themselves.

Another impact of the 1960 Winter Olympics on snow sports in the US was the infrastructure that was built for the games. Squaw Valley underwent a massive construction project in preparation for the Olympics, building new ski runs, lifts, and lodging facilities. This helped to establish Squaw Valley as a world-class ski resort, and it also set a precedent for other ski resorts in the US to invest in their facilities and improve the experience for skiers.

In addition to the infrastructure improvements, the 1960 Winter Olympics also helped to establish the US as a serious contender in the world of snow sports. The US had never won a gold medal in skiing before the 1960 Olympics, but Billy Kidd and Jean Saubert both won silver medals in alpine skiing, and the US men's ice hockey team won the gold medal. These victories helped to boost national pride and interest in snow sports, further driving the growth of the industry.

Overall, the 1960 Winter Olympics had a significant and lasting impact on the growth of snow sports in the United States. It helped to bring exposure to the sport, established Squaw Valley as a premier ski resort, and boosted national pride and interest in snow sports. Today, the United States has some of the best ski resorts in the world and is home to some of the most talented snow sports athletes. It's amazing to think that it all started with the 1960 Winter Olympics!