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Is streaming impacting the production of new TV shows and programs?

Jalissa Peddowe

As an expert in the field of media and entertainment, I can confidently say that the rise of streaming has had a significant impact on the production of new TV shows and programs. With the growth of streaming platforms such as Netflix, Hulu, and Amazon Prime, viewers now have access to a vast array of content to choose from, and this has led to a change in the nature of TV production.

One significant change brought about by the streaming revolution is the shift away from traditional network TV models. In the past, the success of TV shows was measured by their ratings and the number of viewers they attracted. This led to a focus on producing shows that appealed to the broadest possible audience, resulting in a lot of generic, formulaic programming that lacked artistic or creative merit.

With streaming, however, the rules have changed. Streaming platforms have introduced a new model of TV production, one where shows are designed for smaller, niche audiences. Instead of trying to attract the largest possible audience, producers create shows that speak directly to targeted groups of viewers and which can build loyal followings over time. As a result, we have seen an increase in the production of shows that might never have made it onto network TV, such as genre-bending dramas, serialized mysteries, and offbeat comedies.

Another impact of streaming on TV production is the changing relationship between viewers and producers. Streaming platforms are renowned for collecting vast amounts of data on their users, including what shows they watch, when they watch them, and how often they watch them. This data is then used to inform the production of new shows, with producers tailoring content to the specific tastes and preferences of their audiences. This approach has led to an increase in shows that have a very clear understanding of their target audience and what that audience wants to see.

Finally, it's worth noting that streaming has also encouraged innovation in TV production. Platforms like Netflix are willing to take greater risks when it comes to funding new shows, and they are often willing to give creators more freedom to experiment with new ideas. This has given rise to a new wave of original programming, with shows that are bold, ambitious, and at times controversial. Without the constraints of network TV, producers are free to push the boundaries of what we expect from television and explore new storytelling techniques.

In conclusion, the impact of streaming on the TV production industry has been profound. With the rise of streaming platforms, we have seen a shift away from traditional network TV models towards niche-targeted programming that's tailored to the specific tastes and interests of its intended audience. We have also seen greater innovation in TV production, as producers are given more creative freedom to take risks and experiment with new ideas. As an expert in this field, I believe that streaming will continue to drive innovation in the TV industry and provide audiences with the fresh, original content they crave.