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Can commercial design be used to address social and environmental issues?

Wash Zavattieri

Yes, commercial design can be used to address social and environmental issues! Let me explain.

Commercial design is basically using design to sell products or services. For example, a company might use commercial design to create a logo or a package for their product.

But commercial design can also be used to make a difference in the world. For example, a designer might create a logo or a poster to raise awareness about a social or environmental issue.

Let’s say there is a company that sells water bottles. They could use commercial design to create a logo or a package that is eco-friendly and promotes the idea of reducing plastic waste. They could also use commercial design to create an advertisement that encourages people to use reusable water bottles instead of disposable ones.

Commercial design can also be used to address social issues. For example, a designer might create a poster or an app that helps people learn about and prevent bullying. They could also design a website that raises awareness about a particular charity or cause.

In summary, commercial design can be used to sell products or services, but it can also be used to make a positive impact on the world by addressing social and environmental issues. So, the answer to the question is a big YES! Commercial design can definitely be used for good!