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Who are the most influential companies in commercial design?

Cornelia Twitching

When it comes to commercial design, there are definitely some companies that stand out as the most influential. One of the first names that comes to mind is Apple. Everything they create is not only beautifully designed but also extremely user-friendly. They've set the standard for what technology should look and feel like, and they've even managed to make packaging an art form.

Another influential company in commercial design is Nike. They've been consistently pushing boundaries in the sports industry for years, and their branding is always on point. Their advertisements are always visually stunning and innovative, and they've created a distinct and recognizable aesthetic that sets them apart from their competitors.

Then there's Coca-Cola, whose branding is so iconic and recognizable that they don't even need their name on their cans. They've been using the same distinctive script logo for over a century, and their bright red color scheme is instantly recognizable. They've also managed to keep their branding fresh by implementing various campaigns and collaborations over the years.

Lastly, I have to mention Starbucks. They've completely revolutionized the coffee industry and have become the go-to spot for caffeine lovers all over the world. Their branding is clean, modern, and instantly recognizable with their green mermaid icon and simplistic designs. They've also got a unique personality that sets them apart from other coffee chains.

These companies all have one thing in common: a strong emphasis on branding and design. They've all managed to create a unique aesthetic that sets them apart from their competitors, and they consistently deliver visually stunning and cohesive designs across all platforms. It's no wonder they're considered some of the most influential companies in commercial design.