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Is commercial design becoming too focused on style over function?

Nena Shepstone

As a user of various social media platforms, I would say that commercial design is indeed becoming too focused on style over function. While aesthetics are important, they should not compromise the purpose and usability of a product or service.

One of the reasons for this shift towards style is the emphasis placed on visuals in social media marketing. Brands often feel pressure to produce eye-catching content that will stand out in users' feeds. This has led to an emphasis on flashy design and trendy aesthetics, sometimes at the expense of functionality.

However, it is important to remember that user experience should be the top priority when designing any product or service, including those in the commercial realm. A visually stunning design may attract attention initially, but users will quickly lose interest if it is difficult to navigate or does not serve their needs.

Furthermore, the prioritization of style over function can lead to consumer mistrust. Users are becoming increasingly savvy and can quickly spot when a product is all style and no substance. In such cases, consumers may feel misled or even deceived, damaging the brand's reputation in the long term.

To address this issue, designers and marketers should prioritize usability and functionality while still incorporating attractive visuals. This can be achieved by conducting user testing and focusing on problem-solving. By understanding user needs and pain points, designers can create products and services that not only look good but also work effectively.

Overall, while aesthetics are undeniably important in commercial design, they should not overshadow the function of a product or service. By prioritizing user experience and problem-solving, designers can create products that are both visually appealing and highly functional, ensuring user satisfaction and loyalty.