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How do smaller cities and towns compete with big music cities when it comes to live event production?

Deane Shard

As an expert in the live event production industry, I can confidently say that smaller cities and towns have a unique advantage when it comes to competing with big music cities. While larger cities such as New York, Los Angeles, and Nashville have established themselves as hubs for music and entertainment, smaller cities and towns have the opportunity to offer a more intimate and personalized experience for both performers and audiences.

The key to competing with big music cities is to focus on creating a strong local music scene. This involves nurturing and supporting local talent, building relationships with event promoters and venues, and putting on events that showcase the local talent. By creating a strong local music scene, smaller cities can establish themselves as a destination for live music, attracting both local and national talent.

In addition to focusing on the local music scene, smaller cities can differentiate themselves by offering unique venues and experiences. While larger cities have a multitude of venues to choose from, smaller cities and towns have the opportunity to offer more unique and unconventional spaces, such as outdoor festivals, intimate cafes, and historic theaters. By offering unique and memorable experiences, smaller cities can attract both performers and audiences.

Another important factor in competing with big music cities is building a strong community of music fans. This involves building relationships with local media outlets, promotional companies, and other organizations that support live music. By working together to promote local events and talent, smaller cities can build a community of music fans who are passionate about supporting the local music scene.

In summary, while smaller cities and towns may not have the same established reputation as big music cities, they have the opportunity to offer a unique and personalized experience for both performers and audiences. By focusing on building a strong local music scene, offering unique venues and experiences, and building a community of music fans, smaller cities can compete with even the biggest music cities. With the right strategy and approach, smaller cities have the potential to become thriving live music destinations.