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What steps should be taken by social media companies to mitigate the harms of racial targeting on their platforms?

Tobie Sutherby

As a user of various social media platforms, I believe that there are several steps that need to be taken by social media companies to mitigate the harms of racial targeting on their platforms. Firstly, social media companies need to take accountability and apologize for the role their platform may have played in perpetuating racism and discrimination. It is important for them to acknowledge the issue and their responsibility in addressing it.

Secondly, social media companies should invest more in developing and enforcing policies that prohibit racial targeting on their platforms. This may involve implementing more stringent guidelines and regulations around what types of content are allowed, and what types of advertising and targeting are not. They must ensure that all users are treated equally, and that discriminatory behavior is not allowed.

Thirdly, social media companies should work more closely with their advertisers to ensure that they are adhering to ethical advertising practices. This may involve providing guidance and support, building awareness of the issue, and establishing clear guidelines for what constitutes acceptable and unacceptable advertising practices.

Fourthly, social media companies should take a more proactive role in promoting diversity and inclusion on their platforms. This may involve partnering with organizations and individuals who are working to promote racial equality and social justice, creating targeted initiatives and campaigns to raise awareness of racism and discrimination, and fostering a more inclusive and welcoming environment for all users.

Finally, social media companies should invest in promoting education and awareness around issues of racism and discrimination. This may involve providing resources and training to their users, and partnering with educational institutions and community organizations to build awareness and understanding around these important issues.

Overall, the harms of racial targeting on social media platforms are significant, and it is important for social media companies to take decisive action to address them. This will require a concerted effort on the part of all stakeholders, including users, advertisers, and social media companies themselves, to ensure that all users feel safe and valued on these platforms. While there is no one-size-fits-all approach to addressing this issue, by taking these steps, we can work towards a more just and equitable society for all.