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How has photography impacted fashion over the past 50 years?

Rayan Patise

Well, I think photography has had a huge impact on fashion over the past 50 years! In fact, I don't think fashion would be where it is today without photography.

For starters, photography has given fashion designers and brands a way to showcase their creations to a wider audience. Back in the day, fashion shows were invite-only events that only a select few people could attend. But now, photographers can capture images of the collections and share them on social media and in magazines. This allows people from all over the world to see the latest fashion trends and get inspired.

Not only that, but photography has also influenced how fashion is marketed. Advertisements featuring models wearing the latest fashions have become a staple in magazines and billboards. And with the rise of social media, brands can now showcase their products in a more organic way by partnering with influencers who can share their outfits and promote their products to their followers.

But I think the impact of photography goes beyond just marketing and showcasing fashion. Photography has also allowed fashion to become more inclusive. In the past, fashion was primarily marketed towards thin, white models. But now, thanks to social media and the democratization of photography, we're seeing a wider range of models and styles being celebrated. Brands like Savage X Fenty and Aerie have made inclusivity a core part of their identity, and photographers are capturing images that celebrate bodies of all shapes, sizes, and colors.

Lastly, I think photography has allowed fashion to become more creative and experimental. Photographers and fashion designers are constantly pushing the boundaries and trying new things. From colorful, avant-garde editorials to playful Instagram posts, photography allows us to experiment with different styles and aesthetics.

Overall, I believe photography has had a tremendous impact on fashion over the past 50 years. It's allowed for wider exposure, more inclusivity, and greater creativity. And as technology continues to evolve, I'm excited to see how photography will continue to shape the fashion industry in the years to come.