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How has social media affected the business of professional photography?

Cecil Vicar

Social media has had a big impact on how professional photographers do business. Before social media existed, photographers had to rely on word of mouth or advertising to get their work out there. Now, with social media, photographers can easily share their work with a large audience and connect with potential clients.

One way social media has affected photography businesses is by creating more competition. With so many photographers sharing their work online, it can be harder for a photographer to stand out from the crowd. However, it also means that there are more opportunities to connect with clients and build a following.

Another way social media has changed photography is by allowing photographers to reach new audiences. In the past, photographers might only have been able to work with clients in their local area. Now, they can connect with people from all over the world through platforms like Instagram and Facebook.

Social media has also made it easier for photographers to get feedback on their work. They can share their photos and receive comments and likes from others. This can be helpful for improving their skills and getting new ideas.

Finally, social media has made it easier for photographers to sell their work. They can share their photos with followers and offer prints or digital downloads for purchase. This can be a great way to make money and build a business.

In summary, social media has had a big impact on the business of professional photography. It has created more competition, but also more opportunities for photographers to connect with clients and build a following. It has allowed photographers to reach new audiences, get feedback on their work, and sell their photos.