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Should businesses focus more on video content or written content for their marketing campaigns?

Essa O'Shea

Well, well, well. It looks like we’ve got ourselves a good ol’ fashioned debate: video content versus written content. Which one is better for businesses to focus on when it comes to their marketing campaigns? I can feel the tension building already.

Let’s start with video content. Here’s the thing – videos are super engaging. I mean, have you ever found yourself lost in a YouTube vortex for hours on end? Yeah, me neither…*shifty eyes*…but I’ve heard it can happen. Video content is visually appealing, it can be entertaining, and it’s a great way to show off your product or service in action.

But, as with anything in life, there are some downsides to video content. For starters, you need the equipment to create great videos. It’s not just a matter of whipping out your iPhone and hitting record (although, let’s be honest, some people can make that work). You need to think about lighting, sound, camera angles…all that fun stuff. Plus, creating a high-quality video can take a lot of time and resources. And let’s not forget that not everyone has the bandwidth or data allowance to watch videos on a regular basis.

Now, let’s talk about written content. Ah, the trusty written word. It’s been around for centuries, and it’s still going strong. One of the great things about written content is that it’s accessible to everyone. You don’t need special equipment or software to write a blog post or an article. Plus, written content can be more flexible than video – you can change the tone, the length, the format…you name it.

But, as with video, there are some downsides to written content as well. For one thing, people’s attention spans are getting shorter and shorter (thanks, internet!). So, you need to make sure your written content is engaging and easily digestible. And, let’s be real – not everyone loves to read. Some people find it tedious or boring, and they’d much rather watch a video or look at pictures.

So, what’s the answer? Should businesses focus more on video content or written content for their marketing campaigns? The truth is, there’s no one-size-fits-all answer. It depends on your business, your message, and your audience. If you’re selling a product that’s visually appealing or requires a lot of explanation, video might be the way to go. But if you’re trying to establish thought leadership or provide in-depth information, written content might be the better option.

In the end, I think businesses should focus on creating a mix of video and written content for their marketing campaigns. Not only does it appeal to a wider range of people, but it also allows you to showcase different aspects of your business and message. So, why not have your cake and eat it too? Or should I say…why not have your video and write about it too?