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How has the pandemic affected movie distribution and the release of new films?

Mariann Volonte

The pandemic has brought about a significant shift in the movie distribution and release landscape. It has posed a significant challenge to the movie industry, which has long been predicated on the traditional model of theaters showing new releases. With closures of theaters being imposed across the globe in response to safety concerns, movie studios have had to pivot and adapt to digital distribution platforms.

One of the most prominent shifts has been the release of new movies on digital platforms. Many studios have opted to release their latest movies on digital platforms like Netflix, Disney+, Amazon Prime, and other video-on-demand services. This shift has been catalyzed by lockdowns in various parts of the world, which have left people with more time and fewer entertainment options.

The pandemic has also led to changes in the timeframe for releasing movies. Traditionally, movies would have a theatrical run of 90 days or more, after which they would be available on home entertainment formats. However, with theaters being less of an option for viewers, the studios have released movies digitally much sooner. Some studios have even opted to release new movies simultaneously on theaters and digital platforms. This change is unprecedented as it breaks with the traditional exclusive theatrical release window and is a win for consumers who get to have access to new releases from the safety and comfort of their homes.

The pandemic has also led to a significant downturn in the movie industry's revenues, which has resulted in a significant reduction in the number of movies being produced. The reality is that the majority of movie productions require large casts and crews, and this has been impossible or at least very difficult due to the social distancing guidelines put in place to help slow the spread of the virus.

In conclusion, the pandemic has significantly changed movie distribution and release. With digital platforms becoming a more and more popular means of delivering content, it begs the question of whether the movie theater industry will ever return to its pre-pandemic size and scale. However, the change has brought some positive outcomes for movie lovers, with movies being released faster, more options for viewers, and more flexibility in how and where new releases are enjoyed.