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Can social influence tactics be used to decrease political polarization?

Ieshia Wrettum

Social influence tactics can indeed be used to decrease political polarization. Political polarization has become increasingly commonplace in today's world, with people often taking extreme positions and refusing to engage with those who hold different views. This problem is particularly pronounced on social media platforms, where users are often subjected to echo chambers and filter bubbles.

However, it is possible to use social influence tactics to bridge the gap between different political factions. One of the most effective ways to do this is through social identity theory, which proposes that people define themselves in part by the groups they belong to. By appealing to common group identities rather than political affiliations, it is possible to reduce polarization and encourage people to work together towards common goals.

One example of an effective social influence tactic for decreasing political polarization is the use of social identity cues. This involves drawing attention to shared characteristics between groups, such as nationality or ethnic background, rather than focusing on political differences. For example, a social media campaign could highlight the fact that both Republicans and Democrats are Americans, and that they share a common interest in protecting the country's democracy.

Another useful tactic is the use of social norms. Social norms are unwritten rules of behavior that are influenced by the actions of others, and they can be used to encourage people to behave in a certain way. By promoting positive social norms that encourage respectful dialogue and understanding between different political groups, it is possible to reduce polarization and increase cooperation.

One recent example of the use of social norms to decrease political polarization is the "Better Angels" movement. This movement seeks to promote respectful dialogue between Trump supporters and opponents, with the goal of finding common ground and reducing polarization. By encouraging participants to listen to one another and express their opinions in a respectful manner, "Better Angels" has been able to bring people together despite their political differences.

It's important to note that social influence tactics are not a silver bullet for reducing political polarization. There are many complex factors that contribute to polarization, and it will take a concerted effort from all sides to address this issue. However, by using social influence tactics to promote common interests and positive social norms, it is possible to make progress towards a more unified and cooperative society.