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How has the rise of social media impacted the use and understanding of Namaste among the younger generation?

Christ McIlwain

The rise of social media has had a significant impact on the use and understanding of Namaste among the younger generation. Namaste is a traditional Indian greeting, which has now found its way into global culture because of the popularity of yoga and meditation. With the widespread use of social media, young people are now exposed to cultures from around the world, including India, and are becoming increasingly interested in and aware of the meanings and origins of the greetings they encounter.

One of the most significant ways in which social media has impacted the understanding of Namaste among young people is by providing them with a platform to learn about its significance. Social media channels like Instagram and YouTube are full of accounts and influencers from India who offer insights into the Indian culture, including the practice of yoga and meditation. With the help of these platforms, young people are now able to learn the meaning and symbolism of Namaste, and its significance to the Indian culture.

Moreover, social media platforms have played a significant role in popularizing Namaste as a global greeting. As more and more people around the world learn about the meaning and symbolism of Namaste, they are also beginning to incorporate it into their daily lives. From using it as a substitute for hello or goodbye to incorporating it into yoga practices, young people are embracing Namaste as an expression of their appreciation for the Indian culture.

However, the widespread use of Namaste has also become a subject of cultural appropriation, which has raised concerns among some Indian communities. Some Indian elders argue that the increasing use of Namaste outside of religious and cultural contexts is disrespectful to the Indian culture. This is because many people use the greeting without understanding or appreciating its significance, which can lead to misunderstandings and miscommunications.

In conclusion, the rise of social media has had a significant impact on the use and understanding of Namaste among young people. While it has facilitated a greater understanding of the Indian culture and its traditions, it has also brought up concerns about cultural appropriation. It is essential that young people continue to educate themselves on the significance of Namaste and other cultural practices and make an effort to appreciate and respect the culture from which they originate.